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Downtown Summit
Call for Submissions: City of Lowell Marketing Grant 
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Application deadline: Friday, February 8, 2013 @ 5PM (Notifications sent in Feb. 2013)
Grant funding must be used by: June 30, 2013 

Download Guidelines & Application (PDF)


PROGRAM GUIDELINES

The Community Marketing Grant Program provides mini-grants of up to $5,000 for collaborative, grass-roots marketing projects for Lowell-based organizations. Grants are competitively awarded based on uniqueness of approach and likelihood of reaching a broad audience. 

The purpose of the Marketing Grants program is to compliment and extend the reach of the City’s own marketing efforts.  The goal of the City’s marketing is to build a positive message about Lowell as an authentic urban community with a rich cultural and creative community, an entrepreneurial spirit, and a national reputation for downtown revitalization and historic preservation.  Therefore all funded projects are required to tie messaging back to something beyond individual promotion of the organization; for example, a gallery opening could tie back to the vibrant arts community in Lowell; a performance could relate to the unique cultural resources in Lowell; a creative business could tie back to the idea that Lowell is a great place to locate your start-up.

Grants may be used for:

  • Marketing campaigns for an event
  • Strengthening a marketing program for an organization
  • Expanding social media campaigns
  • Broadening audience outreach

Grants may not be used for:

  • Website creation or updates
  •  Hiring staff that is not connected to a marketing product
  • Marketing efforts that do not tie back to the City of Lowell 

Organizations are encouraged to work together to expand audience outreach.  Depending on the impact of the campaign, larger awards may be given. 

 

All marketing paid for through this City grant program must include the following:

  • City of Lowell Tagline: LOWELL  Alive.  Unique.  Inspiring.
  • Must tie back to an audience beyond the direct audience for the organization (see above)

All grants are reimbursement based.  Awardees that have not included tagline or tieback will not be reimbursed.  

 

Comparative Criteria:

Preference will be given to those applications that meet the following criteria for selection:

  • More than one organization is involved in the marketing plan
  • Organization has a successful history of implementing similar efforts
  • Marketing plan includes more than one avenue of outreach
  • Plan has a high likelihood of reaching target audience
  • The project is part of a sustainable long-term marketing plan for the organization
  • Applicant can provide information on what target audience is being reached (this may include statistics provided through the marketing tool)
  • The proposal complements and furthers the City’s marketing objectives

 

APPLICATION & DEADLINE - Download Guidelines & Application (PDF)

The deadline for Community Marketing Grant Program applications is Friday, February 8, 2013 at 5PM. If mailing, please send applications to:

Susan Halter, Director
Cultural Affairs and Special Events
JFK Civic Center, 50 Arcand Drive
Lowell, MA 01852

Applications may also be e-mailed to
shalter@lowellma.gov by the deadline date and time listed above. 

Grants will be awarded in February 2013. 

Grants must be used by June 30, 2013.

 

 

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